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Business Development Strategist
2 months ago
We're looking for a Growth Optimization Specialist to accelerate our core growth metrics and user numbers.
If you're passionate about mobile and web apps with a penchant for marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily.
Job Profile
You're a dynamic problem solver, driven by a passion for data and the compelling narratives it reveals.
Constantly challenging the status quo, you possess a keen ability to understand and navigate its complexities.
Key Responsibilities
- Support the development, execution and optimization of growth campaigns across various channels to enhance user acquisition, engagement and retention.
- Develop and implement sophisticated customer segmentation strategies to personalize marketing efforts, enhance targeting accuracy, and drive impactful engagement.
- Collaborate with cross-functional teams like Marketing, Business, Finance, Product, Tech to ensure alignment and drive growth initiatives.
Requirements
3-5 Years of experience working as Growth Analyst/Business Analyst in an e-commerce or similar domain (Mandatory).
Graduates/Post Grads from Tier 1/2 colleges with Engineering, Management/ Finance background are preferred.
Strong working knowledge in SQL, Excel and visualization tools like Looker, Tableau.
Understanding of Data-analysis languages like R/Python in core Statistical Concepts is expected.
Familiar with CRM platforms like Clevertap/Mo-engage.
