Senior Fashion Media Liaison

8 hours ago

Gurgaon, Haryana, India beBeeFashion Full time ₹ 1,20,00,000 - ₹ 2,20,00,000
Job Overview

We seek a seasoned and skilled Fashion Public Relations Manager to spearhead communications and media strategy for fashion and lifestyle clients.

Key Responsibilities:
  • Media Relations & Thought Leadership: Develop and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
  • PR Strategy: Design and execute integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
  • Event Management: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
  • Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
  • Content Creation: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
  • Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
  • Executive Communications: Support fashion founders and brand leaders with media training, key message development, and interviews.
  • Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
  • Performance Metrics & Reporting: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.

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