
Healthcare Storyteller
1 day ago
Job Opportunity:
\As a Creative Strategist, you will play a vital role in shaping the narrative of Indian healthcare through compelling storytelling. Our organization is dedicated to making incurable conditions curable by developing evidence-based Ayurvedic medicines. We are looking for a skilled professional who can develop and optimize high-performing video and visual creatives for Meta (Facebook & Instagram) lead generation campaigns.\
Key Responsibilities:\
- Develop creative concepts for Meta lead gen campaigns across verticals (Knee, Spine, Diabetes, Autoimmune).\
- Write short-form ad copy, video scripts, headlines, and landing page messaging aligned with patient psychology.\
- Collaborate with video editors and designers to bring your creative ideas to life.\
- Create multiple ad variants for A/B testing and iterate based on performance insights.\
- Repurpose testimonials, clinic moments, doctor expertise, and clinical outcomes into high-conversion assets.\
- Ensure all creative content complies with healthcare advertising guidelines.\
- Conduct competitor and creative trend research regularly.\
\
Ideal Candidate:\
- Experience in performance creative strategy, video ad scripting, or healthcare content.\
- Proven success in generating leads or conversions via Meta Ads or equivalent platforms.\
- Deep understanding of consumer psychology especially in pain-relief, health, or wellness domains.\
- Strong storytelling instincts: you know how to make 30 seconds count.\
- Ability to simplify complex medical ideas into patient-friendly language.\
- Startup or high-growth environment experience preferred.\
\
What You Will Get:\
- A chance to reshape Indian healthcare storytelling from the frontlines.\
- Opportunity to work with doctors, researchers, and clinicians to bring real impact.\
- Performance-driven growth environment.\
- Competitive salary + performance incentives.\
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