Digital Marketing Strategist: Drive Business Growth
3 weeks ago
At Mobio Solutions, we are seeking a highly skilled Digital Marketing Specialist to join our team. This is a full-time opportunity for a talented individual to drive business growth through strategic digital marketing efforts.
About the RoleWe are looking for a seasoned professional with expertise in SEO, campaign management, and multi-channel digital marketing. The successful candidate will be responsible for developing, executing, and optimizing digital marketing campaigns that align with our overall business goals.
The ideal candidate will have a strong background in keyword research, on-page optimization, and tracking keyword rankings. They will also be proficient in using SEO techniques such as backlink analysis and competitor research, as well as performing SEO audits, analyzing reports, and providing actionable insights.
In addition, the selected candidate will be responsible for managing and reporting on paid advertising campaigns, including Google Ads, LinkedIn, and social media ads, with the primary goal of improving ad performance and ROI.
Key Responsibilities- Develop, execute, and optimize digital marketing campaigns across multiple platforms (SEO, SEM, social media, email marketing, etc.)
- Set clear KPIs for campaigns and ensure strategies are implemented for maximum ROI
- Conduct keyword research, optimize on-page elements, and track keyword rankings
- Use SEO techniques such as backlink analysis and competitor research
- Perform SEO audits, analyze reports, and provide actionable insights
- Track and improve website and blog traffic through technical SEO improvements
- Collaborate with writers, designers, and development teams to ensure SEO best practices and consistent branding
- Manage and report on paid advertising campaigns, including Google Ads, LinkedIn, and social media ads
To be considered for this role, you should have:
- Min 3+ years of experience in digital marketing, with a focus on SEO and campaign management
- Proven success in creating and managing multi-channel digital marketing campaigns
- Master's degree in Marketing, Business Administration, or a related field
- Google Analytics, Google Ads, and/or HubSpot certifications preferred
We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience. Additionally, we provide a comprehensive benefits package, including health insurance, retirement plan, and paid time off.
Estimated Salary Range: $90,000 - $100,000 per year
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