Senior Product Merchandiser

14 hours ago

Jaipur, Rajasthan, India beBeeEcommerce Full time
Job Description

A crucial role exists for an experienced eCommerce merchandiser to join our organization. The ideal candidate will possess a strong understanding of UX/UI principles and how they affect the online shopping experience.

  1. Product Presentation:
  • Curate and display products effectively on the website to drive customer engagement, ensuring clear imagery, detailed descriptions, and optimized navigation.
  • Regularly update and refresh product listings to maintain a visually appealing and relevant online store.
  1. Sales Performance:
  • Analyze sales data and KPIs to identify trends, opportunities, and areas for improvement, implementing merchandising strategies to maximize conversion rates and overall sales performance.
  • Continuously monitor product performance, adjusting strategies to drive sales and profitability.
  1. Content Management:
  • Work with the content team to ensure product descriptions, images, videos, and other related content are accurate, engaging, and SEO-optimized.
  • Manage and update the site's product catalogs and promotions, ensuring consistency across all touchpoints.
  1. User Experience:
  • Ensure seamless site navigation and customer journeys to provide an intuitive and enjoyable shopping experience, identifying pain points and working with the UX/UI team to address issues and improve the shopping process.
  • Conduct A/B testing and data analysis to continuously improve site usability and conversion.
  1. Competitor Analysis:
  • Monitor and analyze competitors' merchandising strategies, product offerings, pricing, and promotions, identifying trends and insights to develop competitive merchandising strategies.
  • Stay updated with industry best practices and apply them to the site merchandising strategy.
  1. Product Bundles:
  • Create and promote product bundles to increase average order value and cross-sell opportunities, identifying and curating relevant products based on customer preferences and sales trends.
  • Work closely with the marketing team to develop promotional campaigns around product bundles.
Required Skills & Qualifications
  • Master's degree in Business, Marketing, ECommerce, or a related field.
  • At least 3 years of experience in eCommerce merchandising, preferably in an online retail environment.
  • Strong analytical skills, with the ability to use data to drive decision-making.
  • Excellent understanding of UX/UI principles and their impact on the online shopping experience.
  • Proficiency with web analytics tools and conversion optimization techniques.
  • Familiarity with A/B testing tools, web analytics, and conversion optimization.
  • Strong communication skills, with the ability to work cross-functionally with different teams.

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