
Digital Innovation Specialist
2 weeks ago
This role emphasizes cultivating non-price based value propositions that leverage technical expertise, digital solutions, and consumer insights to deepen engagement and enhance capabilities.
- Key Responsibilities:
- Loyalty Program Strategy & Execution
- Develop and implement loyalty initiatives focused on technical certification, advanced training, exclusive digital resources, and collaborative innovation platforms.
- Drive Digital Engagement & Enablement
- Lead the deployment of digital tools that empower fabricators to optimize project delivery and showcase professionalism and technical expertise.
- Generate and Utilize Consumer & Fabricator Insights
- Establish systems to capture robust qualitative insights from facade & window fabricators and end-users.
- Certification & Capability Building
- Develop tiered certification programs recognizing fabricators for excellence in both technical expertise and professionalism.
- Support to Field Marketing Team
- Provide enablers to the Field Marketing team to build sustained, consultative relationships with fabricators.
- Program Performance Tracking & Reporting
- Use CRM systems and digital analytics to monitor engagement, gather feedback, track KPIs to produce actionable reports.
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