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This role is responsible for developing and executing go-to-market strategies, creating engaging content, and driving digital marketing campaigns to enhance brand presence and growth.
Key Responsibilities:- Develop compelling content across various channels (blogs, case studies, whitepapers, product decks, newsletters, social posts)
- Utilize design skills in Figma, Canva, and UI/UX to create digital assets and campaign creatives
- Drive digital marketing campaigns, community building, and brand growth across email, newsletters, and communities
- Translate product capabilities into customer-centric messaging, battlecards, and launch campaigns
- Conduct business analysis and competitor benchmarking to fine-tune our positioning in the lending SaaS domain
- Collaborate with Product, Sales, and Customer Success teams to enable go-to-market success
Required Skills & Qualifications
- Excellent writing and communication skills
- Proven experience in content creation, digital marketing, and community building
- Strong analytical and problem-solving skills
- Ability to work closely with cross-functional teams
- Knowledge of UI/UX design principles and tools
Benefits
- Opportunity to shape the brand presence and growth
- Chance to work with a fast-scaling fintech SaaS company
- Collaborative and dynamic work environment
