Product Specialist
1 week ago
Cloud-Managed IT Product Specialist Job Description:
Who We AreCisco Meraki is a leader in cloud-managed IT, connecting passionate people to their mission by simplifying the digital workplace. Our impact is driven by innovative, purposeful, and vibrant people who make up our inclusive community. When technology is intuitive, our customers can focus on what matters.
Our Guiding PrinciplesOur guiding principles are rooted in our four core values: 'care deeply,' 'everybody in,' 'simplify everything,' and 'be brave.' These pillars have propelled us to the forefront of cloud-managed IT leadership and have played a pivotal role in shaping a more inclusive future for all.
Job SummaryWe are seeking a Cloud-Managed IT Product Specialist to join our team. As a Cloud-Managed IT Product Specialist, you will be responsible for managing and optimizing marketing automation platforms, building and deploying email marketing campaigns, and developing and managing automated workflows and lead nurturing processes.
Responsibilities:- Manage and optimize marketing automation platforms, preferably HubSpot (Marketo, Salesforce Pardot).
- Build, test, and deploy email marketing campaigns.
- Develop and manage automated workflows and lead nurturing processes.
- Supervise and analyze campaign performance, making recommendations for improvement.
- Ensure data integrity and hygiene within the CRM and marketing databases.
- Segment and target audiences for personalized marketing efforts.
- Track and report on key marketing metrics and KPIs.
- Build reporting dashboards and custom reports.
- Identify and implement process improvements to streamline marketing operations.
- Develop and maintain documentation for marketing processes and procedures.
- Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts.
- Plan, implement, and manage multi-channel marketing campaigns (HubSpot, Pendo, etc.).
- Coordinate with creative and content teams to develop marketing materials.
- Manage campaign budgets and timelines.
- Building strategic campaigns (drip, email, etc.).
- Create emails, engagement studio drips, and dynamic content variables, including templates.
- Stay abreast of and recommend email marketing standard methodologies with coding, design, and A/B testing of email campaigns.
- Oversee the integration of marketing technologies with other business systems.
- Stay updated on the latest marketing technologies and standard processes.
- Evaluate and recommend new marketing tools and platforms.
- Minimum 3 years of experience in marketing operations, email marketing, and reporting.
- 1-2 years' experience on HubSpot (HubSpot Certification preferred).
- Strong data management abilities.
- Basic understanding of HTML - for emails, landing pages.
- Any Bachelor's degree or equivalent experience.
- A background or degree or equivalent experience in business /data analytics is a plus.
Cisco Meraki offers a dynamic and inclusive work environment, competitive salary, and comprehensive benefits package.
If you are a motivated and detail-oriented individual who is passionate about cloud-managed IT and marketing, please submit your application.
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