Visionary Content Architect

6 days ago

Kurnool, Andhra Pradesh, India beBeeContentStrategist Full time ₹ 15,00,000 - ₹ 25,00,000
Content Strategist

As a vital component of our team, you will play a key role in developing and executing content strategies that drive business outcomes. You will collaborate closely with the content team leader and lead creators to craft compelling narratives and inspire engaging experiences across multiple channels.

Key Responsibilities:
  • Develop insights and strategic responses to briefs for campaigns, interruptive or needs-based content, and new product development.
  • Champion and drive a 'mobile-first' and short-form content agenda aligned with best practices.
  • Evaluate ideas and concepts against strategy frameworks, mobile-first principles, and Unilever's best practice guidelines.
  • Establish effective working relationships with internal teams, specialist partners, and U-Studio.
  • Act as a content expert and advocate within U-Studio, collaborating with colleagues and clients as a subject matter expert.
  • Advise clients and colleagues on approaches to effective content strategies that inform content briefs and requirements.
  • Assess, develop, and implement effective content strategies to meet client briefs across all necessary touchpoints.
  • Manage stakeholder engagement sessions and workshops on content aspects, collaborating directly with client teams and specialist partners.
  • Facilitate 'right-first-time content,' ensuring we have the right insights and collaborations to direct content development.
  • Drive scalable content effectiveness by leveraging learnings from Insight teams (CMI – PDC) and specialist partners.
Requirements:
  • 3-5 years' experience in a Strategy role with Content Strategy as a core function.
  • Strong understanding of Content Marketing (Social, Mobile, Search, Display, Dotcom, Ecom, Digital).
  • Strong understanding of Content: Formats, Performance, Testing, Optimisation, and Search (SEM-SEO).
  • Understanding of Content Publishing and Distribution methods and technologies.
  • Ability to interpret multi-channel insight reports.
  • Capacity to present and justify work based on robust 'insights.'
  • Passionate about Content, keeping up-to-date with trends and technological advances.
  • Proven experience in a multi-stakeholder environment.
  • A self-starter, able to work in a fast-paced environment as part of a collaborative and agile team structure.
  • Excellent verbal communication and presentation skills.
  • Previous experience in FMCG, particularly in Personal Care/Skincare.
  • Confidence and comfort working in a fast-paced, changing client environment.
  • Desire to learn and continuously improve.
  • Ability to develop and maintain strong professional relationships with diverse stakeholders.
  • Collaborative team player, open-minded – non-political.
  • Proven ability to effectively lead creative teams.
  • Proven ability to communicate and liaise with all levels in the business.
  • Discrete about confidential and personal information.
  • Driven, proactive, helpful, and enthusiastic team player.
  • Passion for AI and new technologies.
  • Understanding and knowledge of AI tools beneficial, but ability to learn and digest critical.

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