Chief Design Strategist

16 hours ago

Tiruchi, Tamil Nadu, India beBeeVisionary Full time ₹ 20,00,000 - ₹ 25,00,000
Job Description

We are seeking a visionary Design Lead to spearhead Namshi's visual identity and elevate our brand through innovative and trend-forward design.

This role is responsible for leading the design team, developing campaign visuals, ensuring brand consistency across all touchpoints, and integrating cutting-edge tools into our creative workflows.

Main Responsibilities:
  1. Creative Leadership: Define and drive Namshi's design vision, ensuring brand aesthetics are consistent across all platforms.
  2. Campaign Development: Conceptualize and oversee 360° creative campaigns, from ideation to execution, in collaboration with the Creative Lead and Brand Marketing.
  3. Team Management: Lead and inspire a team of designers, providing guidance, feedback, and development opportunities to foster growth and innovation.
  4. Photoshoot Direction: Oversee photoshoots with a creative lens, ensuring alignment with the brand's voice and visual identity.
  5. Design Execution: Deliver high-quality designs using Adobe Creative Suite and Figma, ensuring consistency, innovation, and attention to detail.
  6. Ai & Innovation Integration: Leverage emerging Ai tools and technologies to enhance design efficiency and creative experimentation.
  7. Cross-functional Collaboration: Partner with Marketing, UX, Content, and Product teams to ensure design solutions are aligned with business goals and customer experience.
  8. Process Improvement: Establish and refine design processes and workflows to increase efficiency, output quality, and team productivity.
Requirements
  • Experience: 8+ years of experience in a design or art direction role, with at least 2 years in a leadership or team management capacity; fashion or e-commerce background preferred.
  • Tools Proficiency: Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma are a must; familiarity with Ai design tools is a plus.
  • Creative Excellence: Strong conceptual thinker with a deep understanding of design principles, branding, typography, and digital aesthetics.
  • Leadership Skills: Proven ability to lead, mentor, and inspire a design team in a fast-paced, dynamic environment.
  • Communication: Exceptional verbal and visual communication skills with a collaborative, solutions-oriented mindset.
  • Adaptability: Ability to pivot quickly, integrate feedback, and embrace innovation and new technologies.
About Us

We are passionate about creating an environment where everyone feels welcome and valued.

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