Digital Advertising Specialist

2 days ago

Bellary, Karnataka, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Description

We are seeking a skilled Performance Marketer to scale our Direct-to-Consumer (D2C) brands. As a key member of our team, you will develop and execute high-performing paid media campaigns across various platforms, driving measurable revenue growth.

Main Responsibilities:
  • Paid Media Strategy & Execution:
    • Create and implement performance marketing campaigns across Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
    • Bespoke full-funnel strategies tailored for D2C brands, maximizing ROI and accelerating brand growth.
    • Daily budget management, bid optimization, and pacing to ensure efficient delivery.
  • Conversion & Growth Optimization:
    • A/B testing on creatives, copies, audiences, and landing pages.
    • Ad funnel optimization to reduce Customer Acquisition Cost (CAC) and improve Return on Ad Spend (ROAS).
    • Collaboration with UI/UX and product teams for website Conversion Rate Optimization (CRO).
  • Analytics & Reporting:
    • Track, measure, and analyze campaign performance using tools like Google Analytics, GA4, Meta Business Suite, and attribution platforms.
    • Weekly and monthly performance dashboards with actionable insights.
    • Forecast spends, CAC, and ROI based on past data and industry benchmarks.
  • Audience & Market Research:
    • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
    • Build and scale lookalike, retargeting, and interest-based audiences.
    • Create customer cohorts and lifecycle campaigns to increase Lifetime Value (LTV).
  • Collaboration & Creative Direction:
    • Guide ad content (videos, static ads, user-generated content, influencer collaborations) with creative teams.
    • Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
    • Drive innovation by testing new ad formats, platforms, and growth hacks.
    Requirements & Qualifications:
    • 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
    • Strong understanding of digital ad platforms (Meta, Google, TikTok/Snapchat, Amazon, etc.).
    • Proficiency with analytics tools (GA4, Mixpanel, Hotjar, Data Studio).
    • Deep knowledge of CAC, ROAS, CLV, AOV, retention, attribution modeling.
    • Proven track record of scaling D2C campaigns with 7–8 figure monthly ad spends.
    • Strong analytical skills and ability to translate data into strategy.
    • Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus.
    Key Performance Indicators (KPIs):
    • Return on Ad Spend (ROAS)
    • CAC vs LTV ratio
    • Conversion Rate Improvement
    • Revenue Growth from Paid Media
    • Retention & Repeat Purchase Rate
    Personality & Culture Fit:
    • Growth-oriented with a test, learn, and scale mindset.
    • Entrepreneurial and proactive in solving problems.
    • Comfortable working in a fast-paced, high-growth D2C environment.
    • Strong communication and collaboration skills.

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