Senior Search Advertising Specialist

3 days ago

Amrāvati, Maharashtra, India beBeeSearch Full time US$ 40,000 - US$ 50,000
Search Arbitrage Media Buyer

The ideal candidate will have a proven track record in managing search arbitrage campaigns across various traffic feeds.

Key Responsibilities:
  • Launch and manage search arbitrage campaigns across multiple feed networks.
  • Optimize campaigns for ROI and profitability by continuously analyzing data and making adjustments.
  • Monitor real-time performance metrics to ensure optimal traffic flow and revenue generation.
Traffic and Feed Optimization:
  • Work with feeds like Tonic, RSOC, Sedo, Domain Active, Innuvo, System1, Ads.com, and InMobi to acquire high-quality traffic.
  • Implement feed-specific strategies to enhance traffic quality and increase conversions.
  • Perform A/B testing on landing pages and ad copies to identify high-performing combinations.
Data Analysis & Reporting:
  • Perform detailed analysis of campaign metrics, including CTR, CPC, RPM, and overall ROI.
  • Generate daily, weekly, and monthly performance reports to track key KPIs.
  • Identify trends and insights to drive performance improvements.
Budget Management:
  • Efficiently allocate budgets across multiple feeds, optimizing spend to achieve campaign goals.
  • Individually managed a budget of $1000-$10,000 daily.
  • Proven ROI of 15%+
  • Managed the required ROI for the budget spent.
  • Monitor bid adjustments and bidding strategies to maximize ad spend efficiency.
Collaboration:
  • Coordinate with the creative and development teams to optimize landing pages and ad creatives.
  • Stay up-to-date with industry trends, best practices, and emerging strategies in search arbitrage.
  • Share insights and strategies with the team to enhance collective performance.

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