Paid Media Specialist

6 days ago


Mumbai, Maharashtra, India Publicis Groupe Full time
Job Title: Paid Media Specialist

We are seeking a highly skilled Paid Media Specialist to join our team at Publicis Groupe. As a Paid Media Specialist, you will be responsible for developing and implementing paid social media advertising strategies that drive business results.

Key Responsibilities:
  1. Campaign Strategy: Develop and implement paid social media advertising strategies that align with business objectives.
  2. Ad Campaign Management: Set up and manage advertising campaigns on various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and more.
  3. Budget Management: Monitor and manage ad budgets to ensure efficient allocation of resources and achieve optimal ROI.
  4. Audience Targeting: Utilize audience targeting options to reach the most relevant and high-converting audience segments.
  5. A/B Testing: Conduct A/B tests to optimize ad performance and identify the most effective strategies.
  6. Data Analysis: Analyze campaign performance metrics, such as click-through rates, conversion rates, and cost per acquisition, to make data-driven decisions and adjustments.
  7. Reporting: Prepare regular reports and communicate campaign performance and insights to the marketing team or clients.
  8. Compliance: Ensure all paid social campaigns adhere to platform policies and legal regulations.
Qualifications:
  1. Bachelor's Degree: Bachelor's degree in marketing, advertising, or a related field.
  2. Experience: Previous experience in paid social media advertising and campaign management is a plus.
  3. Skills: Familiarity with social media advertising platforms and tools, strong analytical skills, and excellent communication and collaboration skills.
  4. Education: Proficiency in using advertising analytics and reporting tools.
  5. Soft Skills: Creativity, attention to detail, and highly organized.

We are looking for a motivated and experienced Paid Media Specialist to join our team. If you have a passion for social media advertising and a strong background in marketing, we encourage you to apply.



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