Paid Media Strategist

4 weeks ago

Mumbai, Maharashtra, India M&C Saatchi Group Full time
Job Description

MCD Partners, a member of M&C Saatchi Worldwide, is seeking a Paid Media Strategist to join our team. This role focuses on managing, optimizing, and analyzing paid media campaigns across multiple platforms.

Key Responsibilities:

  • Manage and optimize paid media campaigns across platforms such as Meta, LinkedIn, Tiktok, Google, and Programmatic to drive engagement and conversions.
  • Execute, monitor, and report on paid media campaigns (PPC, display, programmatic) across search engines, social media, and display networks.
  • Perform keyword research, audience targeting, and A/B testing to optimize ad copy, creative, and bidding strategies.
  • Utilize analytical skills and tools such as Google Sheets or Excel to track campaign performance, analyze data, and provide actionable insights.
  • Create and maintain performance dashboards, reports, and visualizations to monitor campaign performance against KPIs.
  • Conduct deep-dive analysis on campaign metrics such as cost per acquisition (CPA), return on ad spend (ROAS), click-through rates (CTR), and conversion rates.
  • Identify trends, opportunities, and areas for optimization across paid social, SEO, and paid media channels.
  • Collaborate with cross-functional teams (creative, marketing, and strategy) to ensure seamless campaign execution and optimization.
  • Stay up-to-date with industry trends, algorithm updates, and emerging best practices in paid social, SEO, and paid media to ensure campaigns are performing at their peak.

Requirements:

  • Bachelor's degree in Marketing, Data Analytics, Mathematics, or a related field.
  • Proven experience managing paid media campaigns.
  • Strong understanding of paid media channels including SEM, PPC, and display advertising.
  • Advanced proficiency in Excel or Google Sheets for data analysis, including experience with complex formulas, pivot tables, and data visualizations.
  • Demonstrated ability to use analytical tools (Google Analytics, Facebook Ads Manager, Google Ads) to drive insights and improve performance.
  • Strong problem-solving skills, with the ability to translate complex data into actionable recommendations.
  • Excellent written and verbal communication skills, with the ability to present findings to clients and stakeholders.
  • Ability to manage multiple campaigns and projects in a fast-paced environment, while maintaining a high level of attention to detail.

Bonus Qualifications:

  • Solid understanding of SEO best practices, including keyword research, on-page optimization, and technical SEO.
  • Google Ads and Facebook Blueprint Certifications.
  • Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360.
  • Proficiency with tools such as Google Data Studio, Tableau, or Power BI to create advanced reports and dashboards.
  • Knowledge of HTML, CSS, or JavaScript.
  • Experience with tools like HubSpot, Marketo, or Mailchimp for integrated marketing campaigns.
  • Experience with A/B Testing Tools such as Optimizely, VWO, or Google Optimize for running tests and improving conversion rates.
  • Strong Understanding of Google Tag Manager (GTM). Experience implementing and managing advanced event and conversion tracking.
  • Experience in Influencer Marketing or Affiliate Marketing.

Why Join Us?

  • Be a key player in driving performance for a diverse portfolio of clients.
  • Work in a collaborative, data-focused team where your insights matter.
  • Enjoy the flexibility of working remotely with a dynamic and supportive team.
  • Competitive salary and comprehensive benefits package.

What You'll Get:

We offer a competitive salary, a comprehensive employer-subsidized benefits package which includes group medical, dental and vision coverage, medical savings accounts, a 401k retirement plan with annual company match, commuter benefits, generous paid time off, discretionary annual bonus, and disability and life insurance policies. Rate is $20/hour. All candidates must have the ability to work in the US; we are unable to sponsor any work visas for this role.

MCD participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. upon offer acceptance.

We appreciate and thank you in advance for your interest in our openings. Qualified candidates will be contacted. No phone calls, emails or faxes please. MCD Partners is an Equal Opportunity Employer. MCD Partners is committed to being an Equal Opportunity Employer and values diversity. We participate in E-Verify to ensure our employees are authorized to work in the U.S.

About M&C Saatchi Group

M&C Saatchi Group is a creative solutions company that connects specialist expertise, fuelled by data, technology, and culture, to help clients navigate, create, and lead meaningful change. The Group operates across five core divisions: Connected Creativity; Passion Marketing; Global & Social Issues; Brand, Experience & Innovation; and Performance Media. Headquartered in London, operations span 23 countries with major hubs in the UK, Europe, US, Middle East & Africa, Asia and Australia. M&C Saatchi Group's two principles, Diversity of Thought and Brutal Simplicity of Thought, guide how they build teams and solve problems.

All employee information is kept confidential according to General Data Protection Regulation (GDPR).

NO RECRUITMENT AGENCIES.

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