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Senior Marketing Specialist
3 weeks ago
We are seeking a seasoned marketing expert to drive business growth and pipeline generation in India. As a key member of our global marketing organization, you will be part of a collaborative team working together to achieve strategic objectives.
Key Responsibilities:
- Develop, implement, and execute targeted marketing campaigns that build pipeline for the region.
- Work closely with sales teams, channel partners, and a global marketing team to localize content and create regional specific initiatives.
- Own the marketing plan from planning to execution and ROI analysis, maintaining a rolling quarterly planning process.
- Partner with sales teams to develop and execute a marketing strategy that aligns to and supports sales objectives, measured by contribution to pipeline.
- Create, execute, and manage partner marketing programs with the partner ecosystem.
- Organize and coordinate on-site sales events and 3rd party conferences.
- Track and analyze marketing reports to determine what is working and what can be improved.
Requirements:
- A minimum of 5 years experience in marketing technology products and solutions, B2B channel and direct, security software is a plus.
- Building and executing a marketing strategy, channel and direct.
- Skilled at building and maintaining strong relationships with sales teams, marketing as a partner to sales for success.
- Strong writing skills - short-form copy writing and editing skills as needed for campaign development and execution.
- Nice to have: Understand CRM, preferably Salesforce.com, and how the CRM system works together with Demand Generation and automation tools, preferably Marketo.
Personality Profile:
- Independent worker with high self-motivation and sense of urgency.
- Organized, meets deadlines, collaborative with key stakeholders.
- Critical thinking, problem solving, analytical thinking skills.
- High attention to detail and accuracy in a fast-moving environment.
