Strategic Customer Marketing Leader

7 days ago


Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,26,00,000 - ₹ 2,16,00,000

Job Opportunity:

The Sales Development team is seeking a strategic leader to spearhead customer marketing initiatives, focusing on offline channels. This role involves developing Trade Marketing plans for Littles, Lacto, and other advertised brands in collaboration with sales and marketing teams.

Main Responsibilities:

  • Develop Consumer/shopper decision trees and tools to enhance the execution of our brands across various channels, including General Trade Chemist, General Trade Relevant non Chemist, Modern Trade, Supermarket, and others.
  • Promote market share growth for the brands handled.
  • Collaborate with the marketing organization to develop NPD launch strategies and ensure timely completion.

Key Stakeholders:

Internal:

  • Sales Team/Brand Marketing Team
  • Sales Development Team (Training/SD)

External:

  • Retailers & Customers (all channels)
  • External Agencies

Reporting Structure:

Head of Sales Development

Requirements:

  • Minimum 6-9 years of experience in customer marketing or sales development.
  • Proven high performer as an Area Manager and Regional Key.


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