Digital Marketing Strategist

2 weeks ago

Kanpur, Uttar Pradesh, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 25,00,000
Programmatic Buying Lead

As a seasoned professional in digital marketing, you will lead our programmatic buying efforts, developing strategic roadmaps and proposals for clients involving DV360 platforms.

  1. Develop comprehensive digital marketing strategies incorporating awareness and acquisition campaigns, remarketing initiatives, app installs, and video branding on DV360.
  2. Expertly manage app campaigns on DV360, optimizing for reach, installations, and conversions, with a proven track record of linking App Analytics to DV360.
  3. Design and implement ad tags and floodlight tags in CM/DV360 for tracking campaign conversions, audience engagement, and integration of diverse platforms to import/export audiences and conversions.
  4. Collaborate closely with internal teams to establish effective tracking mechanisms.
  5. Perform critical account management responsibilities associated with display, TrueView, video, and search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads platform.
  6. Diligently monitor accounts daily and monthly regarding budget caps, campaign pacing, lost bidding, impression share, and other vital account metrics to devise optimization strategies.
  7. Support creative design teams with innovative ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML 5, and static display creatives.
  8. Effectively communicate with clients and stakeholders to ensure campaign achievements align with predefined goals.
  9. Generate insightful reports at three stages of the campaign: before, during, and after campaign auditing the advertising account and identifying gaps in existing structure and targeting.
  10. Plan, execute, and manage programmatic campaigns, demonstrating expertise in performance across digital channels.
  11. Preference given to those with experience working on performance-based campaigns.

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