Strategic Digital Marketing Lead
2 days ago
We are seeking a highly skilled and results-driven Strategic Digital Marketing Lead to drive our digital initiatives forward. This key role demands an exceptional individual with outstanding English language proficiency to craft and communicate our brand's message effectively.
Key Responsibilities- Digital Strategy Development: Develop, implement, and manage comprehensive digital marketing strategies across multiple channels (SEO, SEM, social media, email, content marketing, etc.).
- Campaign Execution: Set performance KPIs and oversee the execution of campaigns to achieve ROI targets. Conduct market research and competitor analysis to identify trends and insights to refine strategies.
- Paid Digital Campaigns: Plan and execute paid digital campaigns on platforms like Google Ads, LinkedIn, and other relevant channels.
- Website Optimization: Manage the company's website, ensuring it is optimized for user experience and conversion (SEO/UX).
- Content Creation: Design, develop, and publish engaging content (blogs, videos, infographics).
- Performance Monitoring: Monitor and analyze campaign performance using tools like Google Analytics, SEMrush, or HubSpot.
- Optimization Strategies: Optimize campaigns based on performance data to maximize results and improve ROI.
- Reporting: Prepare and present detailed reports on campaign performance, website traffic, and other key metrics.
- Cross-Functional Teamwork: Work closely with Sales, Business Development & Chemistry Team to align marketing objectives.
- External Partnerships: Scout external agencies and coordinate outsourced projects to ensure high-quality deliverables.
- 3-7 Years in Digital Marketing: A bachelor's degree in Marketing, Business Administration, or related field (MBA/PGDM is a plus).
A competitive salary with performance-based incentives is being offered to the successful candidate. Estimated annual salary: ₹25 lakhs - ₹35 lakhs, depending on experience.
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