
Strategic Business Insights Manager
7 days ago
Are you a detail-driven professional with exceptional analytical skills? We are seeking a Data Analyst to join our team.
Job Description:
- Manage and optimize direct mail marketing performance for credit bureau partnerships.
- Own the end-to-end targeting and campaign selection process.
- Combine data analysis with strategic business decision-making.
Key Responsibilities:
- Campaign Targeting & Selection: Identify target customers for direct mail campaigns using SQL.
- Pull and prepare data: Evaluate historical performance metrics and make informed selections for upcoming campaigns.
- Performance Analysis & Optimization: Maintain and monitor performance metrics, identify trends, risks, and opportunities.
- Business Decision-Making: Use data-driven insights to influence credit policy and campaign execution.
Requirements:
- Experience: Minimum 3 years in a consumer lending financial services company managing portfolio performance.
- Business Acumen: Proven track record of interpreting data within a business context.
- Technical Skills:
- SQL – Proficiency in writing complex queries.
- Excel – Advanced skills, including pivot tables and data visualization.
- Python – Ability to run underwriting models to score customer populations.
- Analytical Skills: Ability to identify performance drivers and develop actionable recommendations.
Preferred/Plus Factors:
- Experience with direct mail marketing in a financial services context.
- Familiarity with credit bureau data and segmentation strategies.
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