Digital Commerce Strategist

1 week ago

Anand, Gujarat, India beBeeCategory Full time ₹ 1,20,00,000 - ₹ 30,00,00,000
Job Title:

Ecommerce Category Manager

Job Description:

We are seeking an ambitious Ecommerce Category Manager to drive product category expansion and lead strategic road mapping for sustained category growth.

The successful candidate will own the category end-to-end within our fast-paced ecommerce department, accelerating scale across online channels.

Our ideal candidate has a strong understanding of ecommerce strategy and is passionate about staying ahead of the curve in terms of market trends and customer needs.

Key Responsibilities:
  • Category Expansion & Growth Road Mapping
    • Own and execute aggressive category expansion strategies, identifying and introducing new products that align with evolving customer needs.
    • Develop clear, actionable 3–5-year category growth roadmaps, setting and achieving milestones for assortment breadth, sales volume, and market share.
    • Explore opportunities within the existing category and strategically unlock adjacent product spaces to accelerate growth.
  • Data & Analytics Leadership
    • Leverage advanced analytics and BI tools (Excel, Power BI, Tableau, Looker) to inform strategic decisions, track KPIs, and monitor category performance.
    • Use AI-powered platforms for forecasting, automation, and insight generation to support expansion goals.
    • Continuously analyze competitive data, market trends, and customer feedback to guide category development.
  • Automation & Tech-First Execution
    • Utilize automation tools and scripts to seamlessly scale catalogs, optimize pricing, and manage channel promotions.
    • Harness GenAI solutions for efficient product content creation and keyword strategy expansion as the category evolves.
    • Test and adopt innovative digital tools to support flexible, scalable category management.
  • Marketplace Partnerships & Negotiation
    • Build and nurture deep relationships with vendors, marketplaces, and supply partners to expand assortment and ensure optimal terms.
    • Collaborate strategically with key account managers for joint business planning, exclusive launches, and category growth events.
  • Speed, Experimentation & Innovation
    • Design and implement rapid experiments to validate new product launches, promotional tactics, and assortment changes.
    • Prepare and execute robust go-to-market strategies for peak events focused on category expansion.
    • Foster a culture of innovation, encouraging cross-functional inputs and agile execution in category development.

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