Digital Content Strategist for Manufacturing and Engineering

3 days ago

Palakkad, Kerala, India Simplified Marketing Full time

Simplified Marketing, a US-based full-service digital agency, is seeking a skilled Digital Content Strategist to join our team. As a specialist in creating engaging content for manufacturing and engineering industries, you will play a vital role in developing high-quality, SEO-optimized blog posts, landing pages, and social media content.

Job Description

We value expertise in technical writing, coupled with a solid understanding of Search Engine Optimization (SEO). While AI tools are part of our workflow, we prioritize human creativity, strategic thinking, and original content production. This role requires the ability to write technical content tailored to industries like manufacturing and engineering.

Key Responsibilities:
  • Rapid content creation: Produce 2-3 high-quality, SEO-optimized blog posts or landing pages (1000 words each) daily during certain periods of the month, aligning with client guidelines and maintaining brand voice.
  • Content must be original and human-centric, avoiding common AI-generated text.
  • Accuracy is critical, as many clients have a technical background in industries like manufacturing and engineering.
Additional Responsibilities:
  • Engaging content development: Create compelling social media content tailored to each client's unique brand voice. Focus on delivering value rather than superficial posts.
  • Content management: Utilize scheduling platforms like Socialbu or Hootsuite to plan and distribute content.
  • Advertising Copywriting: Develop persuasive ad copy for Google Ads, Bing Ads, Facebook Ads, and other platforms. Refine and improve ad copy based on performance data.
  • Project Management: Update tasks in our project management tool regularly. Keep the content calendar and page plan up-to-date. Maintain organization for multiple moving projects.
Qualifications:
  • Proven experience in SEO content creation and copywriting.
  • Independent thinker.
  • Background in technical writing for manufacturing, engineering, etc.
  • Strong writing, editing, and proofreading skills.
  • Deep understanding of SEO best practices.
  • Ability to thrive in a fast-paced, deadline-driven environment.
  • Excellent communication and collaboration skills.
  • Proficiency with social media scheduling platforms such as Hootsuite, Social Bu, etc.
  • Ability to work independently and manage multiple projects simultaneously.
Benefits

We offer a competitive salary of $750 - $900 per month, depending on experience. This part-time position has the opportunity to turn into full-time, and we provide advancement opportunities with a chance to move into future positions.

Application Instructions:
  • Please submit your Resume, Cover letter, and writing samples showcasing your SEO, PPC, and social media content.
  • In your cover letter, address the following questions:
    • How long does it take you to finish 1-blog or 1-landing page (average 1000-words)? Please provide the average time in hours and minutes.
    • SEO Expertise and Content Performance: Share 2-3 examples of your best SEO-optimized content that have driven significant organic traffic and achieved specific business goals. Detail the SEO strategies employed and how you measured their success.
    • Content Creation Process and Tools: Tell me about your process for creating content along with the tools you use to help you.
    • Content Strategy and Optimization: How do you make sure your content helps the client reach its goals and meet the needs of the target audience? Give examples of how you've used data (or feedback) to improve your content over time.
    • Time Management and Prioritization: How do you handle lots of different writing projects at once, especially when some are more urgent than others? How do you make sure you finish everything on time and do a good job?
    • Collaboration and Feedback: How do you incorporate feedback into your work?
    • Writing Style and Tone: How do you adapt your writing style and tone to suit different audiences and platforms? Please provide examples of content you've created for various target demographics.
    • Content Quality and Engagement: What strategies do you use to create content that is not only informative but also engaging and persuasive?

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