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2 days ago
Seeking a highly skilled Marketing Campaign Specialist to drive digital growth through performance marketing expertise in healthcare. The ideal candidate should understand patient acquisition strategies, healthcare compliance, and campaign optimization.
Key Responsibilities- Campaign Planning: Develop and execute paid campaigns across Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
- Patient Lead Generation: Drive patient leads, appointments, and brand visibility for healthcare services.
- Keyword Research: Conduct keyword research, audience targeting, and competitor analysis specific to healthcare.
- Performance Analysis: Monitor and analyze campaign performance (CTR, CPL, ROAS) and prepare regular reports.
- Landing Page Optimization: Optimize landing pages, ad creatives, and funnels for conversion rate improvement.
- Content Collaboration: Work closely with content teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines.
- Compliance: Ensure all campaigns comply with healthcare advertising regulations (Google's healthcare ad policy, Meta restrictions, HIPAA/GDPR).
- Remarketing Strategies: Implement remarketing & retargeting strategies to engage potential patients.
- Education: Bachelor's/Master's in Marketing, Business, or related field.
- Experience: 2–5 years of proven experience in performance marketing, preferably in healthcare or medical services.
- Skills: Strong knowledge of Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, and automation tools.
- Understanding: Understanding of healthcare patient journey & compliance norms.
- Analytical Skills: Excellent analytical skills and ability to interpret campaign data into actionable insights.
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