Digital Marketing Specialist
14 hours ago
About Randstad Digital
Randstad Digital is a trusted global enablement partner that facilitates accelerated transformation for businesses by providing talent, capacity, and solutions across specialized domains.
We are a people-first business; we embody the exceptional team of talent we continue to build and the value that these people deliver for our clients.
This involves shaping a culture and work environment within Randstad Digital that supports our individuals, enabling our people to flourish and reach their highest capabilities.
Working Hours
We operate with 2 PM -11 PM IST (4:30 AM - 1:30 PM EST) shift hours to accommodate global teams and requirements.
Key Responsibilities
- Develop social media programs and campaigns to achieve business objectives
- Conceptualize and implement engaging social media content to drive brand awareness and generate interest in Randstad Digital solutions and services
- Maintain an ongoing social media editorial content calendar to ensure consistent and timely posting
- Collaborate with internal stakeholders and regional teams to gather inputs for content and creative development
- Effectively communicate with leadership and senior management on social media plans and performance
- Define key performance indicators (KPIs), measures, and metrics for social media programs and campaigns
- Publish social media content and posts across multiple platforms
- Utilize tools such as Buffer, Hootsuite, Sprout Social or other social media marketing tools for scheduling and managing posts
- Monitor campaign performance, analyze data, and provide insights to improve social media effectiveness
- Develop unique storyboards for social media content and collaborate with the design team to create interactive social media content
- Stay up-to-date with social media trends and best practices to implement effective strategies for the Randstad Digital brand
Requirements and Skills
- Experience in social media marketing, content generation, or a similar role
- Effective experience in developing and implementing social media strategies
- Aptitude for crafting engaging content and storyboards
- Knowledge of best practices for popular social media platforms
- Excellent verbal and written communication skills
- Natural curiosity, problem-solving mindset, and adaptability to new technologies
- Ability to thrive in high-pressure situations and self-organize workload
- Exceptional project management skills and strong organizational abilities
- Experience working remotely and across cultures, doing business globally
Preferred Qualifications
- Bachelor's or Master's degree in marketing, digital marketing, internet marketing, social media marketing, or related field
- Prior experience as a copywriter or content manager
Estimated Annual Salary: $60,000 - $80,000
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