Principal Analytics Consultant

13 hours ago

Kozhikode, Kerala, India beBeeDataScientist Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Summary

We are seeking a Senior Data Scientist to drive media optimization and marketing measurement with expertise in media analytics.

The role will be responsible for delivering actionable insights, evaluating marketing effectiveness, and driving data-backed recommendations to optimize media investments.

Key Responsibilities
  • Develop and implement advanced analytics models for customer lifetime value, anomaly detection, and media mix modeling.
  • Solve complex media optimization problems and conduct A/B testing to evaluate proposed solutions.
  • Partner with domain leads and business stakeholders to clearly understand business requirements; design and develop analytical and AI solutions to drive recommendations that are clearly linked to the organization's strategy and OKRs.
  • Support the domain leads and business teams to solve complex analytical challenges.
  • Work closely with cross-functional teams of business partners, data scientists, data engineers, solutions, and data architects to quickly deliver scalable Artificial Intelligence (AI) solutions.
  • Development, deployment, and maintenance of scalable AI solutions, including the optimization of data queries, code refactoring, shared library usage, and documentation of process and solution artifacts.
  • Research and promote the latest technologies, design patterns, and best practice delivery models that drive optimal business value and ensure continuous improvement of the team, processes, and platforms.
  • Drive recommendations that are clearly linked to the organization's strategy and OKRs and drive performance improvement.
  • Employ innovative thinking and always seek the best ways of working for our teams and business partners.

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