Marketing Lead for Digital Innovation

1 day ago


Mumbai, Maharashtra, India beBeeStrategist Full time
Job Title: GTM Strategist for Consumer Packaged Goods

We are seeking a seasoned professional to drive Amazon Ads' strategy and execution for Consumer Packaged Goods (CPG) clients in the media space. This role will be responsible for developing and implementing comprehensive Go-To-Market (GTM) strategies to accelerate adoption of Amazon Ads solutions among CPG advertisers.

Key responsibilities include:
  1. • Partnering with sales, product, and marketing teams to identify growth opportunities and optimize client solutions.

    • Building and maintaining strategic relationships with key CPG clients and agencies.

    • Driving revenue growth through new business development and existing account expansion.

    • Analyzing market trends and competitive landscape to inform strategic recommendations.

    • Creating compelling value propositions and sales narratives for CPG advertisers.

    • Developing scalable frameworks and best practices for the CPG vertical.


Required skills and qualifications include:
  • • Bachelor's degree required

    • 13-15+ years of experience in advertising, marketing strategy, or brand management

    • Proven experience leading and scaling creative or cross-functional teams.

    • Demonstrated ability to work backwards from business objectives to deliver customer-obsessed, data-driven creative solutions.

    • Experience influencing senior stakeholders and managing executive-level relationships.

    • MBA from a reputable university.

    • 5+ years of experience working in the CPG across digital touchpoints/media planning and understanding their unique challenges.

    • Proven track record of developing and executing successful GTM strategies.

    • Strong understanding of the digital advertising ecosystem and media landscape.

    • Excellence in stakeholder management and cross-functional collaboration.

    • Outstanding presentation and communication skills.


Our inclusive culture empowers us to deliver the best results for our customers.

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