Digital Growth Expert

16 hours ago

Varanasi, Uttar Pradesh, India beBeePerformance Full time ₹ 90,00,000 - ₹ 1,58,00,000
Performance Marketing Specialist
About the Role

We are seeking a seasoned Performance Marketer with a proven track record of scaling D2C brands.

The ideal candidate will have experience in developing and executing performance marketing campaigns across multiple platforms, including Meta Ads, Google Ads, and Amazon Ads.

  • Campaign Strategy & Execution
    • Develop full-funnel strategies tailored for D2C brands, including TOFU, MOFU, and BOFU tactics.
    • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.
  • Conversion & Growth Optimization
    • Conduct A/B testing on creatives, copies, audiences, and landing pages.
    • Optimize ad funnels to reduce CAC and improve ROAS.
  • Analytics & Reporting
    • Track, measure, and analyze campaign performance using tools like Google Analytics and Meta Business Suite.
    • Provide weekly and monthly performance dashboards with actionable insights.
  • Audience & Market Research
    • Research consumer behavior and market trends to identify opportunities.
    • Build and scale lookalike, retargeting, and interest-based audiences.
  • Collaboration & Creative Direction
    • Work with creative teams to guide ad content and drive innovation.
Requirements
  • 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
  • Strong understanding of digital ad platforms (Meta, Google, TikTok/Snapchat, Amazon, etc.).
  • Proficiency with analytics tools (GA4, Mixpanel, Hotjar, Data Studio).
  • Deep knowledge of CAC, ROAS, CLV, AOV, retention, attribution modeling.
  • Proven track record of scaling D2C campaigns with 7–8 figure monthly ad spends.
Benefits
  • Growth-oriented mindset with a test, learn, and scale approach.
  • Entrepreneurial spirit and proactive problem-solving skills.
  • Comfortable working in a fast-paced, high-growth D2C environment.

Key KPIs include ROAS, CAC vs LTV ratio, Conversion Rate Improvement, Revenue Growth from Paid Media, and Retention & Repeat Purchase Rate.',

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