Marketing Innovations Lead
23 hours ago
We are a leading provider of complete nutrition solutions with over three decades of experience in the industry.
Job DescriptionThis role involves driving marketing strategy for new product development, simplifying complex concepts, and advocating for the nutritional advantages of our products.
- New Product Development (NPD) Marketing: Develop and execute marketing strategies that align with market needs, trends, and customer insights to achieve successful product introductions.
- Simplify Complex Concepts: Translate technical specifications into clear, customer-friendly messaging that highlights the benefits and differentiators of our products.
- Nutritional Advocacy: Leverage your technical knowledge to promote the nutritional advantages and health benefits of our products in the market.
- Collaboration for Success: Partner with R&D and sales teams to craft compelling product stories that resonate with target audiences and highlight our unique selling points.
The successful candidate will be responsible for designing and implementing dynamic marketing strategies, conducting market research, contributing to product development, and refining our market positioning strategies.
Key Performance Indicators (KPIs)- Drive growth and increase brand visibility through effective marketing strategies.
- Enhance customer engagement and satisfaction through targeted marketing initiatives.
- Provide technical support to both domestic and international sales teams to help them achieve sales goals.
To succeed in this role, you will need:
- A degree in food technology or a related field.
- Strong understanding of marketing principles and practices.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively as part of a team.
We offer a competitive salary range of ₹1,200,000 - ₹1,500,000 per annum, depending on experience, along with opportunities for career growth and professional development.
You will also have the chance to work with a leading brand in the food technology space and shape the future of the industry.
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