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Senior Brand Copywriter
1 month ago
About the Role:
We are seeking a highly skilled Senior Brand Copywriter to join our team at Apna.co. As a Senior Brand Copywriter, you will play a pivotal role in shaping the voice of one of India's most dynamic brands.
Key Responsibilities:
- Develop high-quality, engaging copy & video scripts for brand campaigns, influencer campaigns, digital ads, social media campaigns, product launches, emails, landing pages, and other marketing collateral for B2C & B2B audience.
- Ensure consistency of apna.co's brand voice across all platforms, creating content that aligns with our mission and resonates with our target audience.
- Collaborate with cross-functional teams to conceptualize and execute creative campaigns that drive user engagement, acquisition, and retention.
- Craft compelling stories around apna.co's products, services, and impact, transforming complex ideas into simple, relatable narratives.
- Stay up-to-date with industry trends, competitor strategies, and user insights to inform copy strategies and ensure relevance and innovation.
- Review and refine copy to ensure clarity, accuracy, and alignment with brand guidelines.
Requirements:
- 4-6 years of experience in brand copywriting, preferably in fast-growth start-ups, or agencies.
- Strong portfolio demonstrating expertise in developing creative, high-impact content across various platforms and formats.
- Exceptional command of English & Hindi with an ability to craft clear, concise, and engaging copy. Proficiency in other regional languages is a plus.
- Ability to understand business objectives and translate them into creative copy that drives results.
- Excellent interpersonal skills with a proven ability to work effectively with design, product, and marketing teams.
What We Offer:
- A chance to work at a fast-growing company with an ambitious vision to create a meaningful impact across India's workforce.
- A collaborative and creative environment where you can bring your ideas to life.
- Competitive salary and benefits.
- Learning and development opportunities.
