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Senior Campaign Developer

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Pune, Maharashtra, India beBeeCampaign Full time ₹ 10,00,000 - ₹ 15,00,000

Role Overview

Senior Campaign Developer (Adobe Classic)

We seek a seasoned professional with expertise in email development and campaign management to drive strategic growth through targeted marketing campaigns.

Key Responsibilities:

  • Design, implement, and execute complex marketing campaigns using Adobe Campaign Classic.
  • Create and manage responsive email templates, workflows, and automated campaigns to maximize engagement.
  • Collaborate with cross-functional teams to gather campaign requirements and objectives.
  • Analyze campaign performance metrics to optimize results through A/B testing and data-driven insights.
  • Troubleshoot and resolve issues related to email delivery, campaign execution, and system integrations.
  • Ensure compliance with email marketing best practices and data privacy regulations.
  • Provide guidance and mentorship to junior team members on campaign development best practices.

Required Skills:

  • Proficiency in Adobe Campaign Classic for advanced campaign setup, workflow design, and reporting.
  • Strong experience in HTML, CSS, and JavaScript for email development.
  • In-depth knowledge of email marketing best practices, including deliverability and engagement strategies.
  • Familiarity with data management, segmentation, and targeting within Adobe Campaign.
  • Excellent analytical skills to assess campaign performance and make data-driven decisions.

Preferred Qualifications:

  • Certification in Adobe Campaign Classic Development is highly desirable.
  • Experience with CRM systems and integration with Adobe Campaign.
  • Strong communication and collaboration skills to work effectively in a team environment.