Digital Marketing Specialist

2 weeks ago

Guntur, Andhra Pradesh, India beBeeDigital Full time ₹ 96,000 - ₹ 2,40,000
Digital Marketing Strategist

Turn clicks into customers and campaigns into revenue across Google Ads & Meta Ads.

Create and implement performance marketing strategies using both offline and online methods to gain new customers.

The ideal candidate is a self-motivated individual with excellent communication skills.

  • Plan, execute, and optimize paid campaigns across Facebook & Instagram Ads Manager.
  • Conduct audience research and create targeted campaigns for conversions, leads, and brand awareness.
  • Develop and test ad creatives, copy, and formats.
  • Manage campaign budgets and bids to ensure ROI.
  • Track KPIs like CTR, CPC, CPL, ROAS, and optimize campaigns accordingly.
  • Set up retargeting, lookalike audiences, and advanced custom audience strategies.
  • Coordinate with design/content teams for creatives aligned with campaign goals.
  • Monitor competitor ad strategies and suggest improvements.
  • Run A/B testing for ad copies, creatives, and targeting.

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