Marketing Strategist

2 weeks ago


Chennai, Tamil Nadu, India Edvoy Educational Services Private Limited Full time

About the Role
As a seasoned B2B Marketing Manager, you will be responsible for driving user acquisition and retention for Edvoy Edge. This is an excellent opportunity to make a significant impact on the growth of our B2B vertical.

Key Responsibilities
- Develop and execute growth marketing strategies and campaigns to elevate user engagement and retention.
- Manage campaigns on and offline for partner acquisition and retention, collaborating closely with the sales and product teams.
- Build and maintain exceptional relationships with stakeholders across the organization, fostering a culture of collaboration and open communication.
- Deliver exceptional campaigns through collaboration with our creative teams, ensuring seamless execution and optimal results.
- Utilize tools like Google Analytics and marketing automation platforms to monitor key growth metrics, demonstrating clear ROI and driving informed decision-making.
- Conduct market research and understand user journeys, implementing creative strategies to engage B2B audiences and enhance their overall experience.

Requirements
- Bachelor's/Master's degree in marketing, business, or a related field.
- 5+ years of experience in B2B marketing or digital marketing roles, with a proven track record of driving growth and engagement.
- Exceptional written and verbal communication skills, with the ability to effectively collaborate with cross-functional teams.
- Strong stakeholder management experience, particularly in collaborating with creative, product, and sales teams.
- Proficiency in performance analytics, demonstrating ROI for marketing plans.
- Understanding of user journeys and a drive to creatively engage B2B audiences.
- Proven ability to create, follow, and optimize processes as an excellent project manager.


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