Account Management Specialist
1 day ago
Job Title: Account Management Specialist
This is a senior-level role that requires commercial acumen, creative thinking, and a deep understanding of digital marketing trends.
We are seeking an experienced Account Management Specialist to manage top-tier client relationships and lead the execution of strategic digital campaigns. You will serve as the go-to person for both clients and internal teams, ensuring seamless delivery and client satisfaction.
Key Responsibilities- Client Relationship Management
- Act as the primary liaison for key clients, nurturing strong and lasting partnerships.
- Maintain high levels of client satisfaction through clear communication, transparency, and timely delivery.
- Gain a thorough understanding of each client's business goals, target audience, and market positioning.
- Lead the full lifecycle of campaigns—from brief to brainstorm, from strategy to reporting.
- Work cross-functionally with internal teams (creative, content, influencer, media, performance) to drive execution.
- Ensure project timelines, budgets, and quality standards are met without compromise.
- Deliver strategic guidance backed by industry trends and insights to help clients meet their marketing objectives.
- Ensure all campaigns are on-brand and aligned with the client's voice, positioning, and market narrative.
- Recommend new formats, channels, or content opportunities based on platform innovation and market shifts.
- Monitor campaign KPIs and performance metrics using tools like Google Analytics, Meta Suite, and internal dashboards.
- Analyze results to deliver actionable insights and clear next steps to improve campaign outcomes.
- Lead client reporting meetings and present performance reviews, learnings, and forward-looking strategies.
- Identify upsell and cross-sell opportunities within existing accounts—introducing new services or retainer scopes.
- Collaborate with the new business team to pitch ideas and renew or expand contracts.
- Play a key role in driving account revenue and contributing to overall agency growth.
- Be the internal voice of the client—aligning teams and managing expectations across departments.
- Mentor junior account executives or interns, sharing best practices and leadership guidance.
- Drive internal brainstorming sessions to enhance campaign quality and originality.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 2+ years of account management experience in a digital/creative agency.
- Proven ability to manage high-stakes clients and complex campaigns.
- Solid understanding of digital marketing, content creation, performance media, and influencer strategy.
- Strong verbal and written communication skills with client-facing polish.
- Proficiency in tools like Google Workspace, MS Office, Meta Ads Manager, Google Analytics, and project trackers.
- Ability to handle multiple projects, teams, and deadlines simultaneously with composure and clarity.
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