
Digital Marketing Expert
5 days ago
About the Position:
We are seeking a seasoned digital marketing expert to lead our paid campaign initiatives across search, display, and video platforms. The ideal candidate will focus on scaling client performance, driving ROI, and collaborating with cross-functional teams to execute high-performing campaigns.
Main Responsibilities:
- Develop, launch, and optimize paid advertising campaigns (Search, Display, YouTube) to drive brand growth and customer engagement.
- Analyze campaign metrics, providing actionable insights and recommendations to clients.
- Collaborate with content, creative, and web teams to optimize landing pages and ad copy for maximum impact.
- Conduct keyword research, competitor analysis, and trend monitoring to stay ahead of industry trends.
- Manage campaign budgets effectively to ensure client growth and profitability.
- Maintain open communication with clients and internal stakeholders to ensure seamless collaboration.
Requirements:
- At least 1 year of experience managing paid advertising campaigns.
- Strong understanding of cost-per-click (CPC), conversion tracking, and return-on-ad-spend (ROAS) optimization.
- Proficiency in Google Analytics, Tag Manager, and Data Studio.
- Demonstrated ability to manage and scale high-budget campaigns.
- Excellent coordination and reporting skills.
Skills We're Looking For:
- Expertise in digital marketing strategies and tactics.
- Strong analytical and problem-solving skills.
- Excellent communication and project management skills.
- Ability to work in a fast-paced environment and prioritize multiple tasks.
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