Digital Skincare Marketing Strategist
4 weeks ago
We are a leading dermocosmetic brand revolutionizing skincare through cutting-edge science and dermatologist-backed formulations.
Key Highlights- $80,000 - $120,000 per year salary range based on experience
This role involves developing influencer marketing strategies to drive awareness, engagement, and sales for our skincare products. You will be responsible for researching and identifying relevant influencers, creating campaign briefs, overseeing content creation, and building long-term relationships with them.
Main Responsibilities- Influencer Strategy Development:
- Create and implement influencer marketing strategies aligned with our brand objectives.
- Research and identify relevant influencers across Instagram, YouTube, and other platforms who resonate with our brand ethos and target audience.
- Plan and execute influencer campaigns for new product launches, promotions, and awareness initiatives.
- Create detailed campaign briefs setting clear deliverables, deadlines, and KPIs.
- Oversee content creation ensuring alignment with brand messaging, scientific accuracy, and target audience needs.
- Build and nurture long-term relationships with influencers to foster loyalty and advocacy.
- Track and analyze campaign performance using tools like Google Analytics, influencer platforms, and social media insights.
- Prepare detailed reports on ROI, engagement rates, and other metrics along with recommendations for optimization.
- Monitor industry trends, competitor activities, and emerging platforms to keep The Formularx at the forefront of influencer marketing.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-4 years of experience in influencer marketing.
- Strong understanding of social media platforms and influencer marketing trends.
- Proven experience in managing influencer campaigns end-to-end.
- Exceptional communication and negotiation skills.
- Proficiency in influencer marketing and analytical tools.
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