Digital Advertising Specialist

7 days ago

Anantapur, Andhra Pradesh, India beBeeSkill Full time ₹ 9,00,000 - ₹ 12,00,000

Key Responsibilities:

We are seeking a highly analytical and creative Media Buyer to manage and optimize ad spend on Facebook and Instagram.

The ideal candidate will have a proven track record of running successful campaigns, building smart spreadsheets for tracking performance, and understanding key performance metrics.


Responsibilities:

  • Managing & optimising ad spend on Facebook and Instagram
  • Building & scaling full-funnel campaigns using real strategy — not guesswork
  • Using spreadsheets and dashboards to analyse CPL, CTR, ROAS, CAC and spot trends fast
  • Testing ad creatives (you'll work with designers/video editors, but you'll lead the ideas & structure)
  • Writing compelling hooks, headlines and ad copy that actually converts
  • Producing clear daily reports and being accountable for the numbers

Requirements:


  • Highly analytical and confident with maths — you love numbers and logic
  • Can build smart spreadsheets for tracking performance, trends and projections
  • Have an eye for what makes a scroll-stopping ad creative
  • Have at least 1–2 years' experience running Facebook/Meta Ads with a proven track record
  • Understand key performance metrics like CPL, CPA, CTR, ROAS — and how to optimise them
  • Take initiative, solve problems, and always ask:

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