Lead Social Media Strategist

1 day ago

Chennai, Tamil Nadu, India Aceolution Full time
Job Summary:

Aceolution is seeking a highly skilled Lead Social Media Strategist to develop and implement our social media strategy, enhancing brand awareness, driving engagement, and generating leads across various platforms.

Key Responsibilities:
  • Social Media Strategy:
    • Develop and implement a comprehensive social media strategy aligned with our marketing goals.
    • Set clear social media objectives (brand awareness, engagement, lead generation) and performance KPIs (reach, impressions, conversions).
    • Stay up-to-date with social media trends, platform developments, and algorithm changes to optimize strategy.
  • Content Creation and Management:
    • Oversee the creation of high-quality, engaging, and on-brand content (graphics, videos, posts) for various platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
    • Develop and maintain a content calendar to ensure consistent posting and timely promotion of key events, products, and campaigns.
    • Write compelling copy that is optimized for engagement and platform best practices.
    • Collaborate with internal teams (designers, videographers, product teams) to ensure content aligns with brand messaging and goals.
  • Community Management:
    • Engage with followers, respond to comments and messages in a timely manner, and foster a positive online community.
    • Build relationships with influencers, brand advocates, and industry-related audiences to grow brand credibility.
    • Monitor and manage any potential crisis situations or negative feedback on social media platforms.
  • Analytics and Reporting:
    • Track, analyze, and report on key social media metrics (engagement, growth, traffic, conversions) to measure success and adjust strategy accordingly.
    • Use tools like Google Analytics, social media insights, and third-party analytics platforms (e.g., Hootsuite, Sprout Social) to monitor performance.
    • Provide monthly reports to the marketing team and leadership with actionable insights and recommendations.
  • Paid Advertising:
    • Plan and execute paid social media advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok.
    • Optimize ad performance through A/B testing, targeting, and budget management to achieve the highest return on investment (ROI).
  • Collaborations and Partnerships:
    • Identify and manage partnerships with influencers, brands, or content creators to expand our reach and engagement.
    • Negotiate contracts and manage relationships to maximize the impact of influencer campaigns.
  • Trend Research and Innovation:
    • Continuously research new social media platforms, tools, and features that can enhance engagement and brand visibility.
    • Experiment with innovative content formats and strategies (e.g., live streaming, stories, reels, AR filters).
  • Brand Consistency:
    • Ensure all social media content is aligned with our brand guidelines, tone of voice, and visual identity.
    • Work closely with the PR and communications team to align messaging across channels.
Qualifications and Skills:
  • Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • Experience:
    • Minimum 3-5 years of experience managing social media platforms and campaigns.
    • Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Google Analytics, Sprout Social).
    • Proven success in growing followers, increasing engagement, and driving conversions through social media.
  • Skills:
    • Strong copywriting and content creation skills.
    • Excellent understanding of platform-specific best practices and trends.
    • Analytical mindset with the ability to interpret data and adjust strategies for improvement.
    • Exceptional communication and interpersonal skills.
    • Ability to manage multiple projects and meet tight deadlines.
    • Creative and detail-oriented with a passion for storytelling.
    • Knowledge of social media advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads).
    • Familiarity with SEO and web traffic metrics.
Salary and Benefits:

We offer a competitive salary of $80,000-$100,000 per year, based on experience, as well as health, dental, and vision insurance, paid time off, professional development opportunities, and flexible working hours or remote work options.

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