Digital Content Specialist

19 hours ago

Tirupati, Andhra Pradesh, India beBeeContent Full time ₹ 70,00,000 - ₹ 1,09,00,000
Job Description

We are seeking a highly skilled and experienced Content Strategist to join our dynamic onsite content team. As a key member of the team, you will be responsible for developing effective content strategies that inform content briefs and requirements.

Key Responsibilities
  1. Develop insights and strategic responses to briefs - campaigns, interruptive or needs-based content, and new product development
  2. Champion and drive a 'mobile first' and short-form content agenda in line with best practice
  3. Evaluate ideas and concepts against strategy frameworks and mobile-first approaches
  4. Establish effective 'ways of working' with internal teams and specialist partners
  5. Act as a content expert and advocate within the team
  6. Advise clients and colleagues on approaches to effective content strategies
  7. Assess, develop, and implement effective content strategies to meet client briefs across all necessary touchpoints
  8. Manage and facilitate stakeholder engagement sessions and workshops
  9. Be a facilitator for 'right first time content' ensuring the right insights and collaborations to direct content development
  10. Leverage learnings gained by Unilever's insight teams and specialist partners to drive scalable content effectiveness
  11. Work with Unilever's internal insight functions to develop relevant measurement approaches and frameworks

The Content Strategist is a core function of our onsite team for the development of best-in-class content and multi-channel activity.

Requirements
  • 3-5 years' experience in a Strategy role with Content Strategy as a core function
  • Strong understanding of Content Marketing (Social, Mobile, Search, Display, Dotcom, Ecom, Digital OHH)
  • Strong understanding of Content: Formats, Performance, Testing, Optimisation, and Search (SEM-SEO)
  • Strong understanding of Content Publishing and Distribution methods and technologies
  • Ability to understand and interpretative multi-channel insight reports
  • Presentation and justification of work based on robust insights
  • Passionate about all things related to Content, with a keen interest in keeping up-to-date with trends and technological advances
  • Proven experience of working in a multi-stakeholder environment
  • A self-starter, able to work in fast-paced environments within a collaborative and agile team structure
  • Excellent verbal communication and presentation skills
  • Previous experience of FMCG, particularly Personal Care/Skincare
Our Values
  • Be Ambitious to succeed
  • Be Imaginative to push boundaries of what's possible
  • Be Inspirational to do groundbreaking work
  • Be always learning and listening to understand
  • Be Results-focused to exceed expectations
  • Be actively pro-inclusive and anti-racist across our community, clients, and creations

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