Digital Content Specialist

4 days ago

Tirupati, Andhra Pradesh, India beBeeContent Full time ₹ 10,00,000 - ₹ 15,00,000

Job Summary:

A creative and versatile content writer specializing in crafting compelling narratives for social media, brand storytelling, and promotional campaigns. The ideal candidate has a knack for engaging storytelling, understands digital audiences, and can turn ideas into impactful content.

Main Responsibilities:

  • Create high-converting scripts for short-form videos, reels, and course promos tailored for platforms like Instagram, YouTube, and Meta Ads.
  • Collaborate with the content, design, and video teams to conceptualize and execute ideas that drive attention and conversions.
  • Write copy for social media posts, ad campaigns, landing pages, and emailers to support digital marketing efforts.
  • Understand target audience personas and write content that aligns with their interests, challenges, and motivations.
  • Maintain consistency in tone, messaging, and storytelling across all platforms.
  • Participate in brainstorming sessions and content planning meetings.
  • Continuously optimize scripts and copies based on performance data and feedback.

Requirements:

  • 2-4 years of experience as a content writer, preferably in digital-first brands or agencies.
  • Proven experience in writing video scripts for social media, brand storytelling, and promotional content.
  • Excellent command of English with strong storytelling, grammar, and creative writing skills.
  • Ability to adapt tone and style for different platforms and audiences.
  • Familiarity with social media trends, ad formats, and content best practices.
  • Highly collaborative, open to feedback, and capable of working in a fast-paced creative environment.

Bonus Points:

  • Experience in Ed-tech or education marketing.
  • Knowledge of performance marketing copywriting (CTAs, hooks, conversion tactics).
  • Basic understanding of content SEO and keyword usage.

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