Business Finance Manager
18 hours ago
The role holder would collaborate with Sales and Marketing teams in driving business growth and strategic decision-making. The ideal candidate will take joint ownership and play a pivotal role in planning, validating, and analysing sales, spends, pricing strategies, and channel margins.
Key Responsibilities:- Partner with Sales and Marketing teams to drive profitability and strategic decision-making.
- Develop and execute annual and quarterly sales budgeting and forecasting processes to ensure alignment with business objectives.
- Support formulation of pricing strategies aligned with market dynamics and business objectives.
- Analyse and recommend pricing actions based on competitive benchmarking and margin impact.
- Lead the planning, validation, and execution of sales spends including trade schemes, consumer promotions, and marketing investments.
- Conduct ROI analysis and margin evaluation across products and channels to optimise performance.
- Prepare and publish monthly MIS covering sales performance, scheme effectiveness, channel-wise performance, and ROI and cost-to-sales metrics.
- Monitor and report key business KPIs and variances against budget to stakeholders.
- Deliver actionable insights to stakeholders for performance improvement and cost optimisation.
- Strong understanding of sales finance, trade spends, and marketing ROI.
- Proficiency in financial modelling, budgeting tools, and ERP systems (SAP preferred).
- Strong Stakeholder Management with internal cross-functional functions.
- High on analytical & data interpretation skills with proficiency in working on big data sets.
C.A. with 4-5 years of experience handling Business Finance in FMCG or a Consumer facing industry.
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