Branded Content Marketing Specialist

1 month ago


Mumbai, Maharashtra, India Only Much Louder Full time

About Only Much Louder:


Only Much Louder Entertainment is a leading creative and entertainment business network that has been driving pop culture for over two decades. We create iconic moments across television, digital content, fan experiences, branded entertainment, and the artist-creator community. Our achievements include creating India's first multi-genre music festival, the NH7 Weekender, and winning the first-ever Branded Content and Entertainment Cannes Lion for 'Dewarists'. We have a strong footprint in over 22 countries.


Our businesses include:


Artist Management: Representing top talent in the country, including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more.


Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016, with over 32 shows and 69 comedy specials across Amazon Prime, Netflix, MTV, Disney Hotstar, and more.


Branded Content: We service some of the biggest global brands, including Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India, and more.


1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria, and Japan.


GCN: A full-service strategic and creative agency at the intersection of advertising, branded content, communication design, and social media.


Hypothesis: Our AI-enabled influencer marketing platform services the entire influencer marketing journey and has executed more than 150 campaigns.


We're looking for highly driven and motivated individuals to join our 1862 team that manages the India Market.

Responsibilities:

  1. Assist in developing and executing digital and influencer-first marketing strategies and campaigns across social media platforms.
  2. Identify and build relationships with prominent influencers and content creators across YouTube and Instagram.
  3. Brainstorm new, creative approaches to influencer campaigns.
  4. Conceptualize and source content ideas from creators and influencers.
  5. Liaise with talent managers to create, coordinate, and execute content marketing strategies across different channels.
  6. Liaise with media and analytics and production teams to execute campaigns with team guidance.
  7. Prepare pitch presentations and budget sheets.
  8. Research ongoing consumer trends, competitors, target audience, and brands.

Candidate Requirements:

  1. Adequate exposure to the digital universe across platforms and formats.
  2. Consume content on a daily basis.
  3. Interest in creator/influencer-focused marketing.
  4. Stay up-to-date with emerging social media trends and influencers/creators across social media platforms.
  5. Proficiency in using PowerPoint and Excel sheets.
  6. Ability to handle multiple campaigns/creators/brands with ease.
  7. Effective time management skills.
  8. Good written, presentation, and communication skills.
  9. Quick and enthusiastic learner.

Minimum Educational Qualification: Graduate

Background: Preferably Mass Media, Advertising, Marketing, and Art/Culture

Work Experience: 6 months-1 year

Experience/Exposure Areas: In the field of or related to Digital Marketing, Social Media Marketing/Advertising, Content Marketing, Advertising/Marketing, Film/Creative/Media Production, Creative/Brand Strategy

We value reliability, efficiency, honesty, excellence, and commitment to success. We make mistakes, but we learn from them to build resilience. We take care of ourselves and our colleagues. We are our own managers. We are committed to equality and inclusion. We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviors where possible.



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