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Digital Marketing Lead

1 week ago

Gurgaon, Haryana, India Housr Full time

About Housr

Our Mission

We're revolutionizing the co-living experience in India with luxury living spaces, serviced apartments, and studio spaces.

Fostering a community of like-minded individuals, we aim to make housing more accessible and enjoyable for millennials and working professionals.

With 70+ premium properties across major cities, our goal is to provide a comfortable and convenient lifestyle.

What We Offer
  • Professional housekeeping services
  • Doorstep laundry facilities
  • Gourmet meals prepared by expert chefs
  • High-speed internet connectivity
  • Three-tier security system
  • Tech-enabled living solutions

At Housr, we pride ourselves on providing seamless support to our residents through our 24/7 resident assistance team.

The OpportunityJob Responsibilities
  • Lead digital marketing efforts to achieve business objectives
  • Drive occupancy and sales through various digital channels and campaigns
  • Establish a network of top-notch agencies for digital marketing channels and monitor their performance using KPIs
  • Develop and maintain data pipelines and dashboards for senior management to track key metrics
  • Create attribution models and multi-channel tracking systems
  • Define audience and channel strategies to optimize business results
  • Knowledge of SEO is mandatory
  • Design and implement digital marketing strategies to drive awareness, traffic, sales, and conversions
  • Own and deliver user growth targets, scaling acquisition of high LTV users while maintaining efficiency on CACs and CPTs
  • Measure and report the performance of all digital marketing campaigns, assessing them against goals (ROI and KPI)
  • Develop a robust performance reporting framework, analytics, and ROI tracking for digital channels to continually optimize and improve marketing investments