Senior Digital Marketing Expert

12 hours ago

Bengaluru, Karnataka, India beBeeSEO Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title: Senior Digital Marketing Expert

We are seeking a highly skilled Senior Digital Marketing Expert to join our team.

Responsibilities:

  • Develop and execute digital marketing strategies to improve online visibility and search engine rankings.
  • Conduct keyword research, competitive analysis, and content optimization using tools like Ahrefs and SEMrush.
  • Monitor and analyze website performance using Google Analytics and Adobe Analytics.
  • Use Adobe Target for A/B testing and personalization to improve user experience and conversion rates.
  • Optimize website structure, metadata, and internal linking for search engine visibility.
  • Implement technical SEO best practices, including site speed optimization and mobile-friendliness.
  • Manage off-page SEO strategies, including link-building and digital PR.
  • Collaborate with content teams to ensure SEO-friendly content creation.
  • Stay updated on Google algorithm updates, search engine trends, and best practices.
  • Generate digital marketing performance reports and provide insights for continuous improvement.

Requirements & Skills:

  • Proven experience as a Digital Marketing Specialist or similar role.
  • Hands-on experience with Adobe Analytics for website traffic analysis.
  • Expertise in using Adobe Target for A/B testing and personalization.
  • Strong understanding of SEO principles, search engine algorithms, and ranking factors.
  • Deep expertise in digital marketing, including SEO, SEM, PPC, A/B testing, and personalization.
  • Experience in running A/B tests and multivariate tests.
  • Proficiency in Google Search Console, Google Analytics, Ahrefs, SEMrush, SERanking, and Moz.
  • Experience with HTML, CSS, JavaScript, and schema markup for SEO optimization.
  • Familiarity with CMS platforms like WordPress, Adobe Experience Manager (AEM), or Shopify.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.

Preferred Tools:

  • SE Ranking (or SEMRush)
  • Data Dog
  • Google Page Speed Insights
  • Lighthouse
  • GTMetrix
  • Adobe Experience Manager (Sites and Assets)
  • Adobe Analytics and Google Analytics
  • Google Search Console, Google Tag Manager
  • Google Ads, LinkedIn Ads
  • Adobe Photoshop

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