High-Profile Digital Marketing Professional Wanted

11 hours ago

Amrāvati, Maharashtra, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

We are seeking a seasoned Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for planning, executing, and optimizing paid advertising campaigns on various platforms.

Key Responsibilities:

  • Paid Campaign Management: Develop and implement comprehensive paid advertising strategies across Meta Ads Manager and Google Ads. Focus on search engine marketing (SEM) targeting high-intent keywords and maintaining high-quality scores.
    • Performance Analysis: Implement full-funnel strategies for lead generation, sales, and brand awareness. Monitor key metrics such as CTR, CPA, ROAS, and conversion rates. Regularly review bidding strategies and budgets to ensure optimal spending efficiency and maximize ROI.
      • Analytics & Tracking: Utilize Google Analytics and Google Tag Manager to track campaign performance, user behavior, and event tracking. Set up tags, triggers, and variables to ensure accurate conversion tracking.
        • Remarketing & Lead Nurturing: Develop remarketing strategies on Meta Ads and Google Ads to re-engage existing leads. Create segmented audience lists based on user behavior and funnel position.
          • Local SEO & Competitor Research: Enhance local visibility by optimizing Google My Business listings and tracking their performance. Conduct competitor analysis to identify market trends, keyword opportunities, and new campaign strategies.
            • Lead Quality & Funnel Optimization: Monitor and analyze lead quality to ensure alignment with business goals. Provide feedback to improve lead generation forms and landing pages.
              • Team Leadership: Lead a team of marketing professionals, assigning tasks, setting performance goals, and fostering collaboration for successful campaign execution.Preferred Qualifications:
                • Demonstrated experience in developing and implementing remarketing strategies across Meta Ads and Google Ads.
                • Proven ability to create segmented audience lists based on lead behavior, website activity, and funnel position.
                • Experience running tailored remarketing campaigns to increase conversion rates from previously engaged users.
                • Skilled in analyzing the performance of remarketing efforts and optimizing creatives, bidding, and frequency based on data insights.
                • Minimum 2+ years of experience in Paid campaigns

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