
Digital Marketing Strategist
3 days ago
We are seeking a seasoned marketing professional to lead our digital campaigns, social media presence, and content strategy.
This is a senior role where you will shape the brand voice, drive engagement, and deliver measurable business results through data-backed strategies.
Key Responsibilities:Digital Campaign Management- Create and execute high-impact digital campaigns across multiple channels, including social media, email, push notifications, and banners.
- Develop and oversee overall content requirements to ensure timely delivery and high-quality communication.
- Drive continuous improvement in CTRs, engagement, and conversions through data-driven strategies.
- Collaborate with the marketing team on campaign ideation, messaging frameworks, and brand voice consistency.
- Manage brand presence on social platforms (Facebook, Instagram, Twitter) and emerging channels.
- Grow followership, enhance engagement metrics, and increase ROI from community building in line with company objectives.
- Implement innovative campaigns to boost brand visibility and recall.
- Build, mentor, and scale a team of copywriters, social media managers, and campaign executives.
- Ensure smooth cross-functional collaboration between content, design, and performance marketing teams.
- Foster a data-driven and creative-first culture within the team.
Requirements:
- 5–7 years of experience in digital marketing, social media leadership, and professional copywriting.
- A strong portfolio of high-impact campaigns, social media growth, and compelling copy.
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