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Digital Marketing Strategist

2 months ago

Noida, Uttar Pradesh, India SIB Infotech Full time

Job Title: Specialist - Google Ads

Job Summary:

We are seeking a highly skilled Google Ads Specialist to join our team at SIB Infotech. As a Google Ads Specialist, you will be responsible for developing and implementing comprehensive Google Ads strategies aligned with our overall marketing goals.

Key Responsibilities:

  • Develop and implement comprehensive Google Ads strategies aligned with overall marketing goals.
  • Conduct in-depth keyword research and competitor analysis to identify optimal targeting opportunities.
  • Create, manage, and optimize Google Ads campaigns across different platforms (Search, Display, Video).
  • Continuously monitor and analyze campaign performance metrics (clicks, impressions, CTR, conversions, ROI).
  • Utilize data-driven insights to optimize campaigns for better performance and cost-efficiency.
  • Stay updated on the latest Google Ads features, best practices, and industry trends.
  • Collaborate with cross-functional teams (marketing, sales, development) to ensure effective campaign execution.
  • Provide regular reports on campaign performance and recommendations for improvement.

Required Skills and Experience:

  • 3-4 years of hands-on experience managing Google Ads campaigns.
  • Proven track record of achieving positive ROI through Google Ads optimization.
  • Strong understanding of Google Ads platforms and features (Search, Display, Video).
  • Proficiency in keyword research, bid management, and ad copywriting.
  • Excellent data analysis and reporting skills.
  • Ability to work independently and as part of a team.
  • Strong problem-solving and analytical skills.
  • Passion for digital marketing and staying up-to-date with industry trends.

Preferred Qualifications:

  • Google Ads Certification.
  • Experience with Google Analytics and other digital marketing tools.
  • Knowledge of A/B testing and conversion rate optimization (CRO).
  • Experience in e-commerce or lead generation industries.