Marketing Operations Specialist

2 weeks ago


Kollam, Kerala, India beBeeGTMEngineer Full time ₹ 1,60,00,000 - ₹ 2,40,00,000
Overview

We are seeking an Execution-Focused Go-To-Market Strategist to develop and implement operational systems that drive pipeline growth. This role will translate business strategies into actionable plans, leveraging modern RevOps tools.

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Key Responsibilities:

  • Implement, administer, and maintain automation tools to streamline CRM workflows and lead routing.
  • Partner with Marketing and Sales to optimize campaign attribution and performance dashboards.
  • Execute account-based marketing strategies focused on driving new business and expanding existing revenue in collaboration with cross-functional teams.
  • Coordinate with teams to identify target accounts, map pain points, and operationalize ABM plans.
  • Monitor performance dashboards and troubleshoot campaign underperformance.

Requirements

  • 3+ years experience in Account-Based Marketing, preferably in B2B marketing and/or B2B SaaS industry.
  • Hands-on experience with automation tools like Zapier or Make.
  • Proven ability to plan and execute multi-channel campaigns aligned to account segments and deal stages.
  • Strong analytical thinking and technical aptitude.

About Us

A fast-growing retail image recognition company providing real-time retail shelf monitoring solutions and advanced analytics.



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