Digital Marketing Strategist

17 hours ago


India Talk & Target Full time
About the Role

We are seeking a seasoned Digital Marketing Strategist to lead our influencer marketing efforts and drive business growth. The ideal candidate will have 2-3 years of experience in influencer marketing, with a focus on developing and executing end-to-end strategies that drive results.

Key Responsibilities
  • Develop and implement influencer marketing strategies for our client portfolio, aligning with overall business objectives.
  • Pitch potential brands to onboard new clients and grow our agency business.
  • IDentify, onboard, and manage a diverse mix of influencers (Category A, B, Micro, Nano) for paid and barter collaborations.
  • Plan and execute influencer campaigns, including content ideation, influencer screening, and timely execution.
  • Maintain long-term relationships with influencers across categories like Beauty, Wellness, Lifestyle, and Fitness.
  • Onboard and manage new and existing influencers for product launches, awareness campaigns, referral programs, and international blogger collaborations.
  • Design tailored programs to acquire and retain influencers while ensuring smooth onboarding.
  • Evaluate influencer partnerships using performance metrics like engagement, traffic, and conversions.
  • Conduct competitive benchmarking to ensure maximum share of voice for our brand on social media.
  • Periodically review and upgrade influencer associations based on performance and business goals.
Requirements
  • 2-3 years of experience in influencer marketing, preferably with an agency background and experience working with skincare, wellness, or lifestyle brands.
  • Proven ability to handle a diverse mix of influencers (A, B, Micro, Nano) across platforms.
  • Proven track record of bringing in new business and driving revenue growth.
  • Strong negotiation skills to maximize ROI within allocated budgets.
  • Balanced skill set of creativity, analytical thinking, perseverance, and problem-solving.
  • Excellent written and verbal communication skills.
  • Proficiency in Word, Excel (moderate to advanced), Outlook, and PowerPoint.
  • Strong ownership mindset and adaptability in managing uncertainty.
  • Keen eye for identifying and nurturing digital creators.
  • Understanding of influencer marketing nuances on platforms like YouTube and Instagram.
Salary Range: $80,000 - $110,000 per annumPerks
  • Opportunity to work with industry experts and contribute to real projects.
  • Flexible working hours and a supportive environment.


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