Digital Growth Marketing Strategist

3 weeks ago


Hyderabad, Telangana, India Saras Analytics Full time

About Saras Analytics

We are an ecommerce focused data analytics firm assisting enterprises & brands in maximizing business value. Our work spans extraction, transformation, visualization & analysis of data via industry leading products, solutions & services.

Our flagship product is Daton, an ETL tool. We have ventured into building ease of use data visualization solutions on top of Daton. Our world class data team understands the story behind numbers and articulates it to CXOs creating value.

We are a boot strapped, profitable & fast growing startup with old school value systems. The global economy faces headwinds forcing companies to downsize, outsource & offshore creating strong tail winds for us. We value talent & encourage growth at all stages of our work without compromising on customer value.

Growth Marketing Role Summary

We're seeking a Digital Growth Marketing Strategist to drive customer acquisition, engagement, & retention through innovative marketing strategies. The ideal candidate will craft compelling website content, manage social media, & lead the creation & execution of webinars & podcasts.

Key Responsibilities:

  • Content Creation:
    • Develop high-quality, SEO-optimized content for our website & blog to engage ecommerce brands.
    • Create sales collateral, case studies, & white papers that demonstrate our expertise.
  • Social Media Management:
    • Build & execute a strategic social media plan to enhance brand visibility & engagement.
    • Collaborate with design & video teams to produce engaging visuals & short-form videos.
  • Webinars & Podcasts:
    • Plan, coordinate, & host webinars featuring industry experts & company leadership.
    • Launch & manage a podcast series, handling content ideation, guest coordination, & promotion.
  • Campaign Management:
    • Design & execute integrated campaigns to drive leads & sales, ensuring alignment with business goals.
  • Analytics & Optimization:
    • Monitor marketing KPIs, analyze data for actionable insights, & optimize campaigns for maximum ROI.

Requirements:

  • 3+ years of experience in digital growth marketing, content marketing, or a similar role, preferably in B2B SaaS.
  • Proven experience managing content creation, social media, webinars, & podcasts.
  • Strong understanding of analytics tools - Google Analytics & HubSpot Automation (must have).
  • Exceptional writing & communication skills.
  • Creative thinker with a results-driven mindset.

Estimated Salary: $80,000 - $120,000 per year based on industry standards & location.



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