Digital Marketing Specialist

1 month ago


Pune, Maharashtra, India Practicology Full time

Job Description:

The core responsibilities of the Digital Marketing Specialist reflect the following:
  • - Develop and execute comprehensive advertising plans for brands across Amazon and Noon advertising platforms.
  • Responsible for the execution and optimization of all Ads activities for the brands in the Region.
  • - Manage the advertising budgeting process and forward-looking plan for our brands in alignment with Merchandising, Brand Management and Finance.
  • - Foster strong relationships with brand marketing & advertising teams, leading day-to-day communications and ads operations.
  • - Provide Ads proposals to individual brands to meet sales/ROAS/Impression Share targets and align with brand-specific strategies.
  • - Offer expertise and support for performance marketing initiatives within the MENA Region.
  • - Nurture partner relationships by meeting monthly & quarterly to review performance, negotiate advertising budgets, and discuss strategy ideas.
  • - Research and test effective keywords, bidding strategies, and ad copy to drive traffic and sales velocity.
  • - Collaborate with the brand management team to align advertising goals with internal ambitions set by our partners.
Requirements:
  • - 2-4 years' experience in marketplace marketing, with a strong focus on online channels.
  • - Proven experience in managing Amazon campaigns, with a solid understanding of Amazon advertising.
  • - Excellent client management skills, supported by strong verbal and written communication and interpersonal skills.
  • - Advanced numeracy and data analysis skills.
  • - Ability to analyze data and make sense of complexity.
  • - Basic Photoshop skills to modify digital assets and creatives would be an asset.
  • - Independent, highly motivated, and focused on outcomes. A proactive nature, problem solver, and innovative thinker.
  • - Ability to thrive in a fast-paced environment, prioritizing workloads effectively and dealing with ambiguity.

At Practicology, we are committed to creating an inclusive environment for all employees and are an equal opportunity employer.



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