Digital Marketing Specialist
1 month ago
Job Description:
The core responsibilities of the Digital Marketing Specialist reflect the following:- - Develop and execute comprehensive advertising plans for brands across Amazon and Noon advertising platforms.
- Responsible for the execution and optimization of all Ads activities for the brands in the Region.
- - Manage the advertising budgeting process and forward-looking plan for our brands in alignment with Merchandising, Brand Management and Finance.
- - Foster strong relationships with brand marketing & advertising teams, leading day-to-day communications and ads operations.
- - Provide Ads proposals to individual brands to meet sales/ROAS/Impression Share targets and align with brand-specific strategies.
- - Offer expertise and support for performance marketing initiatives within the MENA Region.
- - Nurture partner relationships by meeting monthly & quarterly to review performance, negotiate advertising budgets, and discuss strategy ideas.
- - Research and test effective keywords, bidding strategies, and ad copy to drive traffic and sales velocity.
- - Collaborate with the brand management team to align advertising goals with internal ambitions set by our partners.
- - 2-4 years' experience in marketplace marketing, with a strong focus on online channels.
- - Proven experience in managing Amazon campaigns, with a solid understanding of Amazon advertising.
- - Excellent client management skills, supported by strong verbal and written communication and interpersonal skills.
- - Advanced numeracy and data analysis skills.
- - Ability to analyze data and make sense of complexity.
- - Basic Photoshop skills to modify digital assets and creatives would be an asset.
- - Independent, highly motivated, and focused on outcomes. A proactive nature, problem solver, and innovative thinker.
- - Ability to thrive in a fast-paced environment, prioritizing workloads effectively and dealing with ambiguity.
At Practicology, we are committed to creating an inclusive environment for all employees and are an equal opportunity employer.
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