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Digital Insights Specialist

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About this Opportunity

We are seeking a proactive and insights-driven professional to join our Digital Insights team. This role is perfect for individuals with hands-on experience using social media listening tools to uncover trends, decode consumer conversations, and translate data into actionable insights.

Key Responsibilities:

  • Manage delivery of recurring digital and social media reports with focus on consumer behaviour and content trends.
  • Interpret conversation data to extract meaningful insights about consumer needs, sentiment, and preferences.
  • Draft structured, insight-rich narratives aligned to business goals and audience priorities.
  • Validate tagging, queries, and data outputs completed by junior team members.
  • Collaborate with internal stakeholders to improve frameworks, dashboards, and storytelling approaches.
  • Engage in strategic discussions to optimise the value of insights across brand teams.
  • Assist with metadata tagging, taxonomy validation, and dataset curation as needed.

What We're Looking For

  • 2–4 years of experience in digital analytics, social media intelligence, or consumer insights.
  • Must have hands-on experience with at least one social listening tool such as Sprinklr, Talkwalker, Meltwater, Brandwatch, or similar.
  • Strong grasp of KPIs like engagement, sentiment, share of voice, and content formats.
  • Proven track record in storytelling using PowerPoint and Excel-based dashboards.
  • Understanding of digital consumer behaviour, audience segmentation, and content performance metrics.
  • Excellent written and verbal communication skills, especially in a business reporting context.
  • Highly detail-oriented, self-driven, and organised under tight timelines.

Good to Have

  • Boolean query writing experience.
  • Exposure to entertainment, sports, fashion, QSR, or lifestyle categories.
  • Familiarity with platform metadata, brand taxonomy, or post tagging frameworks.

Why Join Us

  • Work on high-impact insight reports that inform marketing and content strategy for top brands.
  • Collaborate with a dynamic team that blends creativity and analytics.
  • Gain exposure to a wide range of categories and digital KPIs.
  • Be part of a transparent, growth-focused environment where your voice matters.